Gray Scott has been featured at:
Gray Scott
The Digerati Group is a technology agency for automotive retail. AI deployment, SEO and GEO, vendor strategy, and fractional CMO support — built by operators who have run the budget, walked the floor, and shipped the product.
Founder Gray Scott is a marketing executive, technologist, and operator who has been building with generative AI since 2017. Former CMO at Cardinale Automotive Group (22 stores). Co-founder of PromptGraph.AI, Auto Agent Labs, and Review Assassin. Speaker at DMSC, MRC, ASOTU Con, Digital Dealer, and more. Automotive News 40 Under 40.
Operators bring Digerati in to demystify AI, audit the stack, train the team, and ship the work. Speakers' bureaus and event planners bring Gray in because he gets dealers to act.
Most dealers do not have an AI problem. They have a too-many-vendors, too-much-hype, no-one-who-has-run-a-store problem. The job is to cut through it.
Turning complex AI and data infrastructure into practical execution on the retail floor. The bridge between what the technology can do and what the store actually needs.
Longevity matters. Consistency is key. Consistent innovation is essential. We sift through the shit so you don't have to.
Giving leaders the confidence to decide what to buy, what to build, and where to invest. Independence from vendors who profit when dealers stay confused.
Three moves turn a pile of dealer data into something the answer engines can read, cite, and recommend.
Organizing business data into structured formats that AI answer engines and modern search can actually read, parse, and surface.
Connecting inventory, CRM, and marketing data into one cohesive, intelligent retail infrastructure instead of a stack of disconnected tools.
AI is the tool, but the operator remains the hero of the business. Every system is built to make the people running the store sharper, not sidelined.
Four active bets on the same thesis: dealers who get AI-visible and AI-literate first will own the next decade of retail.
Executing digital transformation and modernizing performance infrastructure for dealer groups. The anchor consultancy behind every engagement.
Ensuring dealer business visibility inside AI answer engines and LLMs. The data layer that decides whether a store gets recommended when a buyer asks an AI for help.
Parent LLC for Claude for Dealers. Driving AI literacy and building production multi-agent systems for automotive operators. Workshops that get leaders building, not just buying.
Removing fake and non-compliant negative reviews from dealership Google Business Profiles. Star ratings up, search rankings up, revenue up. Operators across every major OEM.
Industry Mentor
Brian Pasch
Founder, Pasch Group
"Gray is one of the brightest minds in automotive marketing and technology applications. He has developed great relationships within the vendor community which allows him early access to new technology and the ability to customize existing solutions."
Modern Retail Operator
David Ortiz
Executive Operator, Modern Automotive Retail
"Gray's specialized knowledge in both AI and Automotive Marketing sets him apart in the industry. His strategic insights and forward-thinking approach is a game changer for dealership brands looking to be at the forefront of technological advancements."
Vendor Co-Founder
Tim Cox
Co-Founder, CarNow
"Gray is one of the most innovative people in our space. He is constantly trying to raise the bar and will never accept status quo."
Industry Leader
Dan Moore
President, Dealer World · TedX Speaker
"Gray is a true marketing professional that has always been ahead of the curve. He is a data driven marketer who pushes the envelope and tests different tactics to enhance marketing outcomes. I would highly recommend any dealer to talk to Gray."
Dealer Group
Joshua Detzel
Regional Marketing Director, Hudson Automotive Group
"Gray is a visionary and results-driven marketing leader. His tenure was marked by exceptional achievements, particularly in revitalizing our digital marketing landscape and significantly boosting our market presence."
Brand Operator
Ben Hadley
Founder, Auto Genius
"Gray Scott is a seasoned leader with a proven track record in the automotive industry. He is an expert at relaunching brands and bringing new life to marketing teams."
Keynotes, workshops, and panels built for dealer operators, OEM teams, and the AI vendors selling into them.
How to move past pilots and ship working agents, voice AI, and content systems into the retail floor in ninety days.
Google plus the LLMs. How to rank organically and get cited by ChatGPT, Claude, Perplexity, and Gemini using a single content system.
Forty-plus vendors audited. What works and what burns. We only align with tech proven to last. Here now, and here in five years.
Marketing leadership for dealer groups. P&L-aware budget management, OEM compliance, regional rollouts, and marketing org design.
The DMSC Agents framework. Designing agents that actually run in production: scoring rubrics, knowledge files, guardrails.
Twenty-four month forecast. What the AI era means for OEMs, vendors, and dealers. What to build, buy, kill, and ignore.
Topics are what Gray talks about. These are what Digerati ships. Eight production-grade engagements, from a one-day workshop to a multi-month fractional CMO seat. Each one scoped on the call.
In-house AI training plus custom development. Agents, voice AI, content systems, internal tooling. Built, branded, shipped.
Organic search plus Generative Engine Optimization. Rank in Google. Get cited by ChatGPT, Claude, Perplexity, and Gemini.
Forty-plus vendors audited. What works and what burns. We only align with tech proven to last. Here now, and here in five years.
Full CMO scope at a fraction of the cost. P&L-aware budget management, OEM compliance, regional rollouts.
Brand websites designed for digital marketing and organic search performance. Custom builds that captivate visually and convert.
Google Ads, Microsoft Ads, and paid social management. Budget-disciplined campaigns built around measurable outcomes.
Multi-platform organic and paid social. Strategic content planning, daily execution, audience engagement.
Brand and dealer photo and video — inventory photography, brand films, social-ready short form, event coverage.
Reach out and we'll respond ASAP. If it is not the right fit, we will tell you who is.
