Executive briefings, hands-on workshops, and build-day intensives that turn dealership teams into daily AI operators. Vendor-neutral, floor-tested, and delivered by an operator who has run the store.
Every dealership already has access to world-class AI. Almost none of them use it well. The gap is not software — it is literacy. The Digerati Group trains dealership teams to actually operate AI: executives on strategy and vendor judgment, floor teams on daily workflows that save hours and convert more leads.
Training is delivered by Gray Scott — building with generative AI since 2017, former 22-store group CMO, and founder of Auto Agent Labs, the parent company of Claude for Dealers. This is instruction from an operator who ships production AI, not a presenter with a slide deck.
Strategy for the boardroom, workflows for the floor. Tuned to every audience from principal to BDC.
Design working agents around your store's real processes — with rubrics, knowledge files, and guardrails.
When training reveals a build opportunity, we ship it: agents, voice AI, content systems, internal tools.
Training ends with systems in production and a team that runs them — not a binder on a shelf.
Executive briefing (60–90 min) — where AI actually pays in retail automotive, what to buy versus build, and the questions to ask every vendor.
Half-day workshop — hands-on with your team's real workflows: lead response, content, BDC scripts, reporting. Everyone leaves with working prompts and processes.
Build-day intensive — your team designs and ships production agents with knowledge files, scoring rubrics, and guardrails. Building, not buying.
Ongoing enablement — monthly training cadence, new-hire onboarding, and an internal AI playbook your store owns.
Formats range from a 60-minute executive briefing to half-day workshops and full build-day intensives where your team leaves with working agents. Content is tuned to the room: dealer principals get strategy and vendor frameworks; BDC, sales, and marketing teams get hands-on tool workflows they use the next morning.
Dealer principals, GMs, marketing directors, BDC managers, and any operator who touches leads, content, or customer communication. The biggest gains usually come from training the people closest to the floor, not just leadership.
Yes. Through Auto Agent Labs (parent of Claude for Dealers), we run workshops where teams build production multi-agent systems — with scoring rubrics, knowledge files, and guardrails — rather than just watching demos. Leaders leave building, not just buying.
Vendor training teaches you their product. We train vendor-neutral AI literacy: how the technology works, where it fits your workflows, what to buy versus build, and how to evaluate any tool that shows up in your inbox next quarter.
Yes. We run sessions for single rooftops, dealer groups, OEM regional teams, twenty-group meetings, and vendor conferences. Gray Scott has presented at DMSC, MRC, ASOTU Con, Digital Dealer, and Driving Sales.